Turkish FinTech Eco-system: 7 Rules for An Effective UI

Firstly, thanks to the Mustafa Kalelioğlu who helped me to create this post within correct wording and terminology about UI/UX. Mustafa has hands-on experience both Fin-tech and in-depth UI/UX.

As far as I’ve experienced applications of some international projects to the Turkish Fin-tech at last 15 years, the UI/UX compatibility was the key issue. Well, the “user experience” always differs depending on the local tendency and work flow for everywhere. But there are some non-negligible exceptions in Turkish Fintech Eco-system worth to be checked twice.

Just delivered successfully a “custom-coded online payment software” for an international banking institution. It is an on-going process as you can imagine and now it is in beta-testing mode.

Today in this post I share you top seven points keep in mind while developing something to Turkish local ecosystem.

1.) Do not try to adapt the non-Turkish UI directly as some major UX principals differ in Turkish FinTech Eco-System. Keep national UX data in mind. For example; there is installment scheme with different grace periods in Turkish online payments e.g monthly payments as well as postponing the payments.

2.) Keep the effective and trendy UI principles in mind. The ones that are set on the current user experience data and statistics.

3.) Develop with end-users in mind, not for yourself. At the end, the end-user data is the driven force, not your own taste.

4.) Keep it simple. Do not overload the UI. It will eventually get complicated down the road anyways.

5.) When you feel ready to start designing, be fast and don’t get carried away -this requires solid experience though.

6.) Be careful not to fall into “analysis paralysis” mind set. Remember, “The highest level of sophistication is simplicity – DaVinci”. Give your best shot at it and finish as soon as possible -You are going to come back to polish it anyways.

7.) Follow-up your UI in beta-testing. There will definitely be some necessary changes need to take place after it gets into action as slight but important details effect the performance.

Want to add more to this? Please drop me a line here. Thanks.